PURAAI is an Italian brand founded in 2020 from the idea of two young designers, inspired during a trip to Tokyo: from a detail on a recyclable bottle, the name and a vision based on responsibility and research are born.
The brand creates cruelty-free and PETA Approved sneakers, with high percentages of recycled materials — including recycled rubber soles — and careful craftsmanship. The style looks to the '70s with clean lines and an essential urban attitude: pieces designed to be lived in every day with awareness.
